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Your Vision Matters

At VISIONity, we are committed to providing you with the best vision care and offer quality eyewear choices at affordable prices.

Stop by to explore our unique and wide selection of frames from all around the world. Pull up a stool at our bar, grab a snack or a drink and let us show you the finest eyewear that fits your needs and individual personality.

Looking for an annual eye exam or complete vision testing, call us today to make an appointment.

Small Child with Large Glasses

We provide quality eyeglass frames and advanced lens options at affordable prices which are open to see, easy to understand, considerably less than traditional retailers and competitive with online retailers. 


We buy from a wide variety of independent frame manufacturers worldwide and carry styles that you will not find at other places. ​We have a wide & unique collection of frames to ensure you wear something special and different from others in the town.

New Arrivals


Our Services

At VISIONity, we offer a wide range of services to meet your specific vision needs. Our professional staff and state-of-the-art technology ensure that you receive the best care possible. Explore our services and book your appointment today.

Eye Test Glasses

Comprehensive Eye Exam

We partner with a superior ophthalmology practice led by a skilled ophthalmologist that exceeds the eye health and vision needs of patients aged 14 and older in a welcoming, comfortable atmosphere.

We take the time to understand our clients' history and needs. Our staff strives to provide thorough and precise care to ensure your eyes are healthy and your vision is clear. We are committed to providing professional ongoing services to improve your vision and ensure the good health of your eyes.

We are accepting new patients, call us to make an eye exam appointment today.

Glasses Fitting

Prescription Eyewear

We have hundreds of stylish, trendy, in-fashion, quality eyeglass frames and sunglasses in stock for all, starting at just $69.

We can make glasses for any prescription and offer all types of lenses including Single Vision, Progressive, Prism, Polycarbonate, High-index, Polarized, Photo-chromatic, and others.

We can surely assist you to find the best frame and lenses for your needs.


Work with Insurances

We are an open access provider and can work with most insurances. Your vision plan may reimburse you directly for your eye exam, glasses and/or contact lenses via a check in a few weeks.


Most importantly, open access means your vision plan cannot dictate or restrict the quality of your eye care or your eyewear! 


And to see if we work with your insurance carrier or vision care plan, please call us.

About Us

We are a proud woman owned and family operated, local, independent eyewear store located in the East Hills business district of Grand Rapids, Michigan.

VISIONity has been providing quality prescription eyeglasses and sunglasses since 2021.

We partner with a local ophthalmology practice and offer complete vision exams. We also partner with another service company to verify your insurance benefits, and can tell you how much you will be reimbursed for your eye exam and glasses, before you need to make a decision.


We are dedicated to meeting your vision needs, from annual exams to frame & lenses selection.

At VISIONity, we believe eye wear is not a luxury, but a basic need and necessity for one who needs vision correction, and a simple pair of eyeglasses must not be as expensive as they are in the market today and we make all efforts to provide a wide collection of latest styles of eyeglass frames at most affordable prices. ​

Also, the eye wear shopping shouldn't be as confusing and stressful as it is at most of the traditional optical retail stores. We don't want you to get overwhelmed and stressed with too many choices, instead we ask you a couple of simple questions to better understand your preferences to make curated trays just for you!

Bald Man

Our Features

Quality & Service You Can Trust

At VISIONity, we pride ourselves on providing personalized attention and top-notch care. We are committed to ensuring your vision needs are met with outstanding quality and service.

Professional Approach

Whether you are looking for an annual eye exam appointment or just the eyeglasses purchase, we ensure you are provided with upfront information and explain the entire process in detail.

We provide a complete package of information and tools needed to maintain and keep your eyes and the eye wear in top shape.

Personalized Attention

Unlike at traditional optical stores where you are left unattended, browsing through the displays trying to figure out the style you need, we provide you with a personal one-on-one shopping experience.

Take the stress out of shopping for glasses. Just tell us what you're looking for & we will do the rest.

Fast Reliable Service

We are accepting new patients and can schedule your eye exam appointments today.


You can schedule an eye exam with one of our partner doctors or bring your own prescription from your doctor or we can call your doctor and get it for you. During your visit, choose your frame and lens options and collect your new glasses in 7 to 10 days.

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