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Hello and welcome to VISIONity

At VISIONity, we are committed to providing you with a personal eye wear shopping experience and offer quality eye wear choices at affordable prices. 

​We have a wide & unique collection of frames to ensure you wear something special and different from others in the town.

Pull up a stool at our bar, grab a snack or a drink and let us show you the finest eye wear that fits your needs and individual personality.

Looking for an annual eye exam or complete vision testing, call us today to make an appointment.

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Smiles we have earned...

Services offered

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1

Eyeglasses

​We have a wide & unique collection of frames and can make glasses typically at 30-50% less cost than glasses at other traditional optical stores.

2

Sunglasses

We have hundreds of stylish, trendy, and latest styles of  polarized sunglasses starting from just $99 and can make polarized sunglasses for your prescription accurately.

3

Eye Exams

Get your eye exam and eyeglasses prescription for a flat $45 fee.

We are accepting new patients and can schedule your eye exam appointments quickly.

Latest, Creative & Unique Styles

We are NOT owned by any frame manufacturer, so we are free to buy from a wide variety of independent frame manufacturers worldwide and carry styles that you will not find at other places.

​We have a wide & unique collection of frames to ensure you wear something special and different from others in the town.

Dedicated Personal Attention

Unlike at traditional optical stores where you are left unattended, browsing through the displays trying to figure out the style you need, we provide you with a personal one-on-one shopping experience.


Take the stress out of shopping for glasses. Just tell us what you're looking for & we will do the rest.

Shopping Experience

Our store is not like a hospital or medical feeling, but feels more like a place to shop for cool eyeglasses without being subjected to any pressure selling that you might find at other traditional optical stores or 'guess purchase' eyewear online.​

With every purchase we provide a complete package of tools needed to maintain and keep your eye wear in top shape always.

Transparent & affordable Pricing

Get a complete pair of glasses for 30% to 50% less compared to traditional optical stores.

With no doctor or medical staff onsite and no expansive exam equipment that makes glasses so expensive, we are able to provide quality eyeglass frames and advanced lens options at affordable prices which are open to see, easy to understand, considerably less than traditional retailers, and competitive with online retailers, with no gimmicks or surprise charges.

Our Services

At VISIONity, our professional staff and state-of-the-art technology ensure that you receive the best care possible. Explore our services and book your appointment today.

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Prescription Eyewear

We have hundreds of stylish, trendy, in-fashion, quality eyeglass frames and sunglasses in stock for all, starting at just $69.

We can make glasses for any prescription and offer all types of lenses including Single Vision, Progressive, Prism, Polycarbonate, High-index, Polarized, Photo-chromatic, and others.

We can surely assist you to find the best frame and lenses for your needs.

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Eye Exams and Complete Vision Testing

Trevor Smith, M.D.

Board Certified Ophthalmologist

VISIONity now offers eye exams and complete vision testing services in partnership with Restoration Eye Care, a superior ophthalmology practice led by a skilled ophthalmologist, Trevor Smith, M.D., located in Wyoming.

 

The practice exceeds the eye health and vision needs of patients aged 14 and older in a welcoming, comfortable atmosphere.

By choosing us you benefit from minimal wait times, individualized medical treatment plans, and a traditional close doctor/patient relationship.

Contact VISIONity now to make an appointment and avail the $45 discounted price for your eye exam.

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We work with most Insurances

We are an open access provider and can work with most insurances. Your vision plan may reimburse you directly for your eye exam, glasses and/or contact lenses via a check in a few weeks.

 

Most importantly, open access means your vision plan cannot dictate or restrict the quality of your eye care or your eyewear! 

 

And to see if we work with your insurance carrier or vision care plan, please call us.

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Our Features

Quality & Service You Can Trust

At VISIONity, we pride ourselves on providing personalized attention and top-notch care. We are committed to ensuring your vision needs are met with outstanding quality and service.

Professional Approach

Whether you are looking for an annual eye exam appointment or just the eyeglasses purchase, we ensure you are provided with upfront information and explain the entire process in detail.

We provide a complete package of information and tools needed to maintain and keep your eyes and the eye wear in top shape.

Personalized Attention

Unlike at traditional optical stores where you are left unattended, browsing through the displays trying to figure out the style you need, we provide you with a personal one-on-one shopping experience.


Take the stress out of shopping for glasses. Just tell us what you're looking for & we will do the rest.

Fast Reliable Service

We are accepting new patients and can schedule your eye exam appointments today.

 

You can schedule an eye exam with one of our partner doctors or bring your own prescription from your doctor or we can call your doctor and get it for you. During your visit, choose your frame and lens options and collect your new glasses in 7 to 10 days.

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Our 
Story

We are a proud woman owned and family operated, local, independent eyewear store located in the East Hills business district of Grand Rapids, Michigan.​

At VISIONity, we believe eye wear is not a luxury, but a basic need and necessity for one who needs vision correction, and a simple pair of eyeglasses must not be as expensive as they are in the market today and we make all efforts to provide a wide collection of latest styles of eyeglass frames at most affordable prices.

Contact

Please submit your inquiry below.

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Address

975 Cherry St SE

Grand Rapids, MI 49506

Call: 616-238-3036 

Fax: 616-649-0404 

Email: contactus@visionityoptical.com

Store Hours

Mon - Fri: 11am to 5:30pm

(walk-ins welcome between 11:30am and 4:30pm)

Sat: by appointment only

Sun : Closed

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