What we do
Your vision matters!
Why Choose Us
01
Latest & Creative Styles
We are NOT owned by any frame manufacturer, so we are free to buy from a wide variety of independent frame manufacturers worldwide and carry styles that you will not find at other places.
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We have a unique collection of frames to ensure you wear something special and different from others in the town.
03
Shopping Experience
Our store is not like a hospital or medical feeling, but feels more like a place to shop for cool eyeglasses without being subjected to any pressure selling.
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We we ask you a couple of simple questions to better understand your preferences to make curated trays just for you!.
05
Simple, Fast & Reliable Service
It's a simple 3 step process
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1. Schedule a vision test with us or bring your own prescription.
2. During your visit, choose your frame and lens options.
3. Collect your new glasses in 7 to 10 days.
02
Personal Attention
Unlike at traditional optical stores where you are left unattended, browsing through the displays trying to figure out the style you need, we provide you with a personal one-on-one shopping experience.
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Take the stress out of shopping for glasses, just tell us what you're looking for & we shall do the rest.
04
Transparent Pricing
Our prices are open to see, with no gimmicks or surprise charges. With no doctor or medical staff onsite and no expensive exam equipment, we are able to provide quality eyeglass frames and lens options at affordable prices which are 30% to 50% less than others.
06
Warranty and Complete Care Package
We offer frame guarantee and lenses warranty to make your purchase worry free.
We provide a complete package of tools needed to maintain and keep your eye wear in top shape always.
Customers Gallery
Our Services
Prescription Eyeglasses & Sunglasses
We have hundreds of stylish, trendy, in-fashion, quality eyeglass frames and sunglasses in stock for all, starting at just $69.
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We can make glasses for any prescription and offer all types of lenses including Single Vision, Progressive, Prism, Polycarbonate, High-index, Polarized, Photo-chromatic, and others.
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We can surely assist you to find the best frame and lenses for your needs.
Vision Test & Eye Exams
Trevor Smith, M.D.
Board Certified Ophthalmologist
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VISIONity now offers eye exams and complete vision testing services in partnership with Restoration Eye Care, a superior ophthalmology practice led by a skilled ophthalmologist, Trevor Smith, M.D., located in Wyoming.
The practice exceeds the eye health and vision needs of patients aged 14 and older in a welcoming, comfortable atmosphere.
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By choosing us you benefit from minimal wait times, individualized medical treatment plans, and a traditional close doctor/patient relationship.
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Contact VISIONity now to make an appointment and avail the $45 discounted price for your vision test.
Insurances Accepted
We are an open access provider and can work with most insurances. Most importantly, open access means your vision plan doesn't dictate or restrict the quality of your eye care and your eyewear!
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Your vision plan shall reimburse you directly for your eye exam and the glasses via a check in a few weeks.
And to see if we work with your insurance carrier or vision care plan, please call us and we shall provide you with all the benefit details.
Our Story
We are a proud woman owned, local, independent eyewear store located in the East Hills business district of Grand Rapids, Michigan.​
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​​At VISIONity, we believe eye wear is not a luxury, but a basic need and necessity for one who needs vision correction, and a simple pair of eyeglasses must not be as expensive as they are in the market today. We make all efforts to provide you with a wide collection of latest styles of eyeglass frames and advanced lens options at most affordable prices.
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​​​Also, the eye wear shopping shouldn't be as confusing and stressful as it is at most of the traditional optical retail stores. We don't want you to get overwhelmed and stressed with too many choices, instead we ask you a couple of simple questions to better understand your preferences to make curated trays just for you!​
CONTACT
US
Tel. 616-238-3036
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Fax. 616-649-0404
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contactus@visionityoptical.com
975 Cherry St SE,
Grand Rapids, MI 49506
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VISIT
US
Sunday - Closed
Monday - Closed
Tuesday - 11:00 am - 5:30 pm
Wednesday - 11:00 am - 5:30 pm
Thursday - 11:00 am - 5:30 pm
Friday - 11:00 am - 1:30 pm
Saturday - by appointment only
​Walk-ins are welcome
​​11:30am to 4:30pm Tuesday - Thursday
and
11:30am to 1:30pm on Friday