Our Story

We believe eyewear is not a luxury, but a basic need and necessity for one who needs vision correction and a simple pair of eyeglasses must not be as expensive as they are in the market today. And, the eyewear shopping experience shouldn't be  confusing and stressful as at most of the optical retail stores.

​With a mission to make quality eyewear available for everyone at affordable prices and provide a pleasurable eyewear shopping experience, we opened our first store in Grand Rapids in 2021.

We begin with your prescription to help you find the in-fashion, trendy, stylish and quality eyeglasses that shall fit your needs, but won't break the bank.