About Us

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We are a proud woman owned and family operated, local, independent eyewear store located in the East Hills business district of Grand Rapids, Michigan.

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Our mission is to ​be able to provide a personal and pleasurable eye wear shopping experience for you and offer quality eyewear choices at affordable prices.

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We believe eye wear is not a luxury, but a basic need and necessity for one who needs vision correction, and a simple pair of eyeglasses must not be as expensive as they are in the market today and we make all efforts to provide a wide collection of latest styles of eyeglass frames at affordable prices. ​

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And the eye wear shopping shouldn't be as confusing and stressful as it is at most of the traditional optical retail stores. We don't want you to get overwhelmed and stressed with too many choices, instead we ask you a couple of simple questions to better understand your preferences to make curated trays just for you!

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Pull up a stool at our bar, grab a snack or a drink and let us show you the finest eyewear that fits your needs and individual personality.

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We begin with your prescription to help you find the in-fashion, trendy, stylish and quality eyeglasses that shall fit your needs, but won't break the bank.