About Us

​With a mission to make quality eyewear available for everyone at affordable prices and provide a pleasurable eyewear shopping experience, we opened our first store in Grand Rapids, Michigan.

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Shruti Kakireddy our founder & owner is a mom, an entrepreneur and an experienced IT professional. She has been wearing eyeglasses right from her school days and has had her own experiences and challenges as a customer shopping for the right eyewear. Each time she shopped for a new pair, she always found the same brand names, limited styles, less color choices, and above all it was expensive. She never understood why eyeglasses are so expensive and that thought triggered the idea of coming up with an affordable alternative to what's available in the market.

She has a unique taste for eyewear selection and helps us find all the latest and trendy styles of eyewear options that we offer. ​Her expertise and dedication towards the cause of making eyewear affordable, makes us be affordable, provide unique, latest, and trendy styles, be technologically advanced and adapt with the latest cutting edge technologies in the industry and provide you the best of the eyewear purchase experience in the town.

On a personal note, she is married and a proud mother to two beautiful girls.