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Why Choose Us?

We believe eyewear is not a luxury, but a basic need and necessity for one who needs vision correction and a simple pair of eyeglasses must not be as expensive as they are in the market today and we make all efforts to provide a wide collection of latest styles of eyeglass frames at affordable prices. 

A complete pair of prescription glasses at our store will typically cost 30%-50% less than glasses at other traditional optical stores.

Also, the eyewear shopping shouldn't be as confusing and stressful as it is at most of the  traditional optical retail stores. We don't have frames out in displays like at all other stores, as we don't want you to get overwhelmed and stressed with too many choices.


We resolve this by asking you a couple of simple questions to better understand your preferences and we leverage our experienced optician knowledge and make curated trays just for you!

Pull up a stool at our bar, grab a snack or a drink and let us show you the finest eyewear that fits your needs and individual personality.

We begin with your prescription to help you find the in-fashion, trendy, stylish and quality eyeglasses that shall fit your needs, but won't break the bank.

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Latest & Creative Styles

We are NOT owned by any frame manufacturer, so we are free to buy from a wide variety of independent frame manufacturers worldwide.

So we have styles you will not find at other places.

We have a wide & unique collection of frames to ensure you wear something.

Dedicated Personal Attention

Unlike at traditional optical stores where you are left unattended, browsing through the displays trying to figure out the eyewear you need, we provide you with a personal one-on-one shopping experience from start to finish.

Take the stress out of shopping for glasses. Just tell us what your looking for & we will do the rest.

Let us do the work for you!

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Upfront Transparent Pricing

We provide quality eyeglass frames and advanced lens options at most affordable prices elsewhere.


Our prices are open to see, easy to understand, categorized as "good, better, best" and considerably less than traditional retailers with no gimmicks or surprise charges.


We don't have doctors, medical staff or expensive exam equipment that actually makes the eyeglasses so expensive at other stores.

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